Just like any other business, pharmaceutical companies could also reap great benefits from giveaways for marketing purposes. Manufacturers spend a lot of time researching, developing and distributing pharmaceutical giveaways. This highlights the importance of giveaways in terms of marketing one’s business.
These giveaways have both marketing and educational purposes as well. Pharmacists and physicians may use these in order to educate people about different diseases. Research shows that having either a moveable or unmovable model for explaining or a descriptive chart helps in understanding disease otherwise difficult for the patient to comprehend.